Wednesday, 16 December 2015

Script for key scene


Script for Key Scene

The Door

1.  EXT. DRIVE WAY OF OLD HOTEL. EVENING.

PHIL and SUSAN walk up to the old hotel arguing. Slow, unsettling music plays.


SUSAN

Are you sure this is the right place?
 

PHIL

Well…

(Scratching his head)

This is where the directions sent us. This has to be the hotel.


SUSAN

(Shivering)

I’m cold so let’s get inside.


PHIL

I’m sure it’s much nicer inside.
 

Camera follows them into the hotel

 

 

2.  INT. RECEPTION OF THE HOTEL. NIGHT.

PHIL and SUSAN enter the hotel for the first time. There is no one there but their room key is on the desk. The music gets a bit more scary. Sounds like creaky floors are exaggerated.       

 

SUSAN

(Looking around)

This looks… interesting.


PHIL

I’m sure it looked a lot better in the picture.

(Checks pictures of the hotel)
 

SUSAN

(Sarcastically)

I’m sure it did.


PHIL

It looks like the room key is on that table.

(Points to the table)


SUSAN

(Angrily)

Well go and get it then.


PHIL

(Sighs)

Ok.


PHIL walks over to the table. There is a close up of the room key and then his face after. The music gets really loud for a few seconds.

 

PHIL

(Gasps is startled)


The music slows down again.


SUSAN

 (Worried)

Are you ok? What is it?


PHIL

(Scared)

It just a coincidence but…


SUSAN

(A little impatient)

Come on.
 

PHIL

(Shaking his head)

It’s probably nothing…


SUSAN

(Angry)

Hurry up!
 

PHIL

Our room number is… 666!


SUSAN screams and there is a dun dun dun!!!


SUSAN

(Stuttering)

I don’t think we should stay here tonight. It’s not too late and I saw a hotel in the village and…
 

PHIL

(Furious)

I paid a lot of money for this so we are staying here tonight!
 

SUSAN

(Apologetic)

Ok. I guess it’s not that bad. It looks like our room is over there.

 

SUSAN points to the stairs. PHIL and SUSAN then walk up the stairs together.

 

The camera follows them up the stairs

 

3.  INT. STAIRS OF THE HOTEL. NIGHT.

PHIL and SUSAN are going up the stairs to their room in the hotel convincing themselves that everything will be alright.

 

SUSAN

Have you seen anyone else here?
 

PHIL

Not yet, but everything is fine.


SUSAN

Yes. Everything is fine.

PHIL

Look, our room is just here at the top of the stairs.

(Points)


Cut


4.  INT. UPSTAIRS OF THE HOTEL. NIGHT.

PHIL and SUSAN are outside their room door.

 

PHIL

Well, here it is.


SUSAN

It doesn’t look like much.
 

PHIL

I’m sure it nicer inside.


PHIL goes took unlock the door while SUSAN watches. PHIL gets the key out and puts it in the lock. There is a scratching sound inside.


SUSAN

(Terrified)

What… was that?


PHIL

(Unnerved)

I’m sure it was nothing.
 

PHIL goes to open the door but then it starts opening itself. PHIL moves back and stands next to SUSAN. As the door opens PHIL and SUSAN hug each other. Once the door is completely open the camera zooms in on the darkness. PHIL and SUSAN scream.

 

Fade to black

Thursday, 12 November 2015

Knowledge and Concepts Test

Knowledge and Concepts Test

 
1. A media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

2.A negative stereo type is all teenagers are grumpy.

3. A positive stereo type is all Italians are good cooks.

4. A denotation is what something is. A connotation is something associated with something. For example a connotation of a dove is peace.

5. 3 media platforms are film, television, music and social media

6. I think this is slightly true because people usually take side of the main character but sometimes people also disagree with what people do in TV programs and films.
 
7. Three shot types are establishing shot, a close up and  mid shot.
 
8. Three camera angles high angle, low angle and eye level.
 
9. Three camera movements are track, pan and zoom.
 
10. Three transitions are cut, fade and mix.
 
11. Mis-en-scene is the arrangement of performers and properties on a stage for a theatrical production or before the camera in a film.

12.  The NRS social categories are Upper-middle, Middle, Lower-middle, Skilled-working, Working, Non-working.

13. Three lighting techniques are Colour, Blackouts, The Set, Timing.

14.Media convergence is the converging of mass communication outlets. An example of this is Warner Bros.

15. The British board of film classification is responsible for rating films and games in the UK.



Thursday, 22 October 2015

Psychographic Segmentation

 Psychographic Segmentation

Involves classifying people according to their values, beliefs, opinions, and interests. There is no one standardised lifestyle segmentation model, instead market research firms, and advertising agencies are constantly devising new categories, which will best help target possible consumers of their clients products.
One example of a life style classification model, is that developed by the advertising agency, Young & Rubican, called Cross Cultural Consumer Characterization (4Cs for short). This classification model is presented in the table below
Rigid, strict, authoritarian and chauvinist values, oriented to the past and to Resigned roles. Brand choice stresses safety, familiarity and economy. (Older)
Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group.
Materialistic and acquisitive, oriented to image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation)
Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)
Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)
Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher Education)

Sunday, 11 October 2015

Homework 3

School of Rock Trailer


In School of Rock Jack Black gets kicked out of his band and needs money. He then pretends to be his brother to earn money as a substitute teacher. When he becomes the teacher he tries to turn his students into a rock band. They go to Battle of the Bands and have to perform against Jack Black's old band. I like this film as it quite funny and cheerful but also has good music in it.  

Homework 2

The Dark Knight Trailer


The film starts with the Joker robbing a bank. Commissioner Gordon and Harvey Dent are trying to  clean up the city. The Joker tricks the criminals into giving him all of their money and he forces Batman to reveal his identity by killing people until he does. Harvey Dent is caught in an explosion which means half of his face gets burnt of - he has become 'Two Face'. Two Face goes on a rampage and tries to kill Gordon. Two Face ends up being killed but Batman takes the blame as they wanted Harvey Dent to be a symbol to the people of the city. The Joker is arrested after a fight with Batman. I like this film because there is lots of action and suspense. 

Homework 1

Guardians of the Galaxy Trailer


In the film 'Starlord' steals an infinity stone without realising what it is. Then when he tries to sell it lots of different people try to steal it. As a result everyone goes to prison but in there they become friends. The new friends break out of prison to sell the infinity stone but it gets stolen by Ronan. Ronan takes the stone to a planet so he can destroy it. The friends name themselves the 'Guardians of the Galaxy' and try to stop Ronan. Eventually they do and everyone lives happily ever after. I like this film because there is lots of action and there are lots of things going on but it also quite funny and different to other superhero movies.

Tuesday, 6 October 2015

Codes and Convention of a DVD Cover

DVD Cover

Codes and Conventions of a Magazine Cover

Magazine Cover

Learn to Fly music video

Learn To Fly Music Video

Learn to Fly is a song from the Foo Fighters and their record label is Capitol Records. The music video was directed by Jesse Peretz and it won the 2000 Grammy Award for Best Short Form Music Video.
 I can't tell who the target audience is but I think the video would appeal to lots of people because the story is good.
The music video is set on a commercial airplane where two mechanics put something strange in the coffee. During the flight most people drink the coffee including the pilot. The coffee then makes everyone who drinks it act very strange. The members of the band, who are on the plane, have to land the plane as they were the only people who didn't drink the coffee. When they land the plane the mechanics are arrested. The story follows what Tzvetan Todorov's theory.
At the start of the video there are midshots and bodyshots to set the scene but later in the music video there are more close ups to show in more detail what is happening. When the video gets less tense there are less close ups.
In the video the members of the band dress up in different costumes to be the different characters.
The video is successful because the video has a great storyline that fits with the song.