Game Show Pitch

Game Show Pitch
My game show is called: Beat the Pleb
The Target Audience is:
Age: 12+    Location: Studio in Norwich   Ethnicity: N/A    Gender: Both
Demographic: C1-A
Psychographics – Reformers and Aspirers
The contestants will be: A panel of celebrities and one regular person who has very good trivia knowledge.
Demographic: C1-A
Psychographics – Explorers and Succeeders
Host – who will I audition and why?  Jack Whitehall, because we need a well-known celebrity that will react comically to the knowledge of the “Pleb”, and the ignorance of the celebrities.
Any other use of celebrities?
A panel of 4 B-list celebrities with one well known one as the team captain is set up.
What type of games / questions / rounds will you have?
There will be a selection of trivia questions which are catered towards the “Pleb” winning, and making the celebrities look ignorant. They are asked and the first to buzz in with the correct answer wins a point. If they get it wrong the answer passes to the other team. If they get it wrong, then no-one gets points and the next question is asked. This is round one. In round two there will be a team based game for the celebrities, where they have to compete as a team against the “Pleb” e.g. they have to dodge the “Pleb” firing eggs at them from an egg cannon for a minute. Whichever side wins gets 5 points. In the third round, the “Pleb” answers questions for points whilst the celebrities compete in a team based task for points. The final round has a random one of the celebrities go head to head with the “Pleb”. There is a random, completely pointless task that they have to complete to earn a massive 15 points. This gives the trailing team a chance to redeem themselves. It could be anything from who can drink a litre of undiluted orange squash the quickest, or scoop the most baked beans out of a tray into a bucket using their fingers. The team with the most points at the end of the show wins. The “Pleb” will win £5000, and the celebrity team gets £5000 for a charity of their choice.
USP
The USP of the show is that a normal person gets to compete against celebrities which makes the show unique because most game shows only put celebrities against celebrities. 
Synergy
The show  could work with other companies as the celebrity team could be made up of actors from a new TV series or film to advertise both shows. Also if a celebrity released a new product they could talk about it during the show. Some questions could also be about certain brands to advertise their products.