The application for The Cube makes it seem like they are looking for very interesting and unique people because the questions want you to give answers different to other people. The application for Ninja Warrior UK also makes it seems like they are looking for an interesting person but another big part of the application is seeing if the contestant is physically strong enough for the show. The application for Countdown make it seem like they want interesting and very clever people on the show. All the shows ask about any crimes the people have committed; probably because the channels don't want to be seen giving prize money to someone with a criminal record as people would think worse of the channel.
If I was the producer I would ask people what interesting things have you done, if they think they could win the show and what they would do after they won.
I think the most important things that producers look for in contestants is them being interesting and charismatic and they want the group of the contestants to be diverse.
I think the target demographic for The Cube is from B to E as I think game shows are for slightly lower demographics however The Cube is done in away that makes it look more modern and sophisticated so I think it appeals to higher demographics as well. I think the target demographic for Ninja Warrior UK is C1 to E. I think the target demographic for Countdown is A to C1 because higher social classes are presented as prefer more intellectual shows.
I think the target psychographics for The Cube are mainstreamers, aspirers and succeeders. This is because it the show looks good and is done in a professional way, is quite exciting and tense for a gameshow but it still has most of the conventions of a typical game show. I think the target psychographics for Ninja Warrior UK are mainstreamers and strugglers. I think the target psychographics for countdown are resigned and reformers.
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