Pointless Case Study - Contestants

The contestants on pointless vary in age and demographic although there the majority of contestants are probably C1 or C2. There are often some students on the show but most contestants are probably above 30. The contestants are usually quite clever but nothing unusual. I would say this is targeted to most demographics because the show is similar to lots of day time TV because the show is cheerful and friendly but the show also requires lots of specific knowledge and it contains interesting facts which would appeal to higher demographics. I think the target psychographics are mainstreamers and resigned.