Step 1

Red Hot Chili Peppers - Dani California

 

The song is Dani California by the Red Hot Chili Peppers. The music video was directed by Tony Kaye and produced by Rachel Curl. The production company was Above The Sea. The record label is Warner Bros. Records. I think the target audience is for young and middle aged fans of rock music as people can recognize the different artists in the video. There is no narrative in the music video but during the music video there outfits change to look like different artists. For most of the video the shot is quite far away to make it like a concert however during the guitar solo they zoom in closer on individual people. The costume depends on the genre of music they are showing. Sometimes the lighting is very bright where as in other scenes it is quite dark. I think the music video is successful because the genres and artists are easy to identify and it is quite funny.

Queens Of The Stone Age - No One Knows

I couldn't find the music video on blogger

The song is No One Knows by Queens of the Stone Age. The music video was directed by Dean Karr and Michel Gondry. I couldn't find the producer or production company. Their record label is Matador Records. I think target audience is for young people who like rock music as their is a story mixed with performance. In the music video the band run over a dear who then drives a car with the band tied to the bonnet until the dear falls in love with a plastic deer it sees when driving around. There are a mix of different shot types in this music video. Sometimes they are close up when they are showing facial expression or playing instruments but at other times it is far away when the whole group is performing or if they are showing surroundings. The costumes are made to look like they are playing a concert and the lighting is dark to go with the mood of the peace. I think the music video is successful because the story is clear and it fits well with the song.

Arctic Monkeys - I Bet That You Look Good On The Dance Floor

 

The song is I Bet That You Look Good On The Dance Floor by the Arctic Monkeys. It was directed by Huse Monfaradi and the production company was Agile Films. Their record label is Domino Records. I think the target audience is young people very interested in music because it is just the band performing. There is no narrative in the video. There is mainly just the shot of the band playing however sometimes they zoom in on a particular person if they are singing or playing a solo. The clothing is very normal to make the band look unchanged and the lighting is done so the band are easy to see. I think the music video is successful because it shows the bands emotion.