Wednesday, 20 April 2016

Step 4

I want the band to be represented as a group who don't care about other people's opinions and how they are viewed by the public. The message I want to put across is to not take things to seriously. The target audience is teenagers and young adults who like rock music. I think the band should have a similar fan base to an artist like the Arctic Monkeys. I think the target audience could be anywhere on the demographic table but possibly more at the bottom than at the top. I think the psychographics for the target audience would be aspirers, explorers and reformers.
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1 comment:

  1. HH MEDIA: Mr_Baines24 May 2016 at 01:11

    WWW: Well done for including psychographic and demographic information - this is characteristic of a level 3 mark for research and planning. Well done.
    EBI: Be specific about WHY it would suit the categories you have identifies -this is level 4. Improve and resubmit as a new post.

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